Cases
Industrial · BMA Ergonomics
A miniature chair as a construction kit
Promoting the Axia line of ergonomic office chairs with a tangible, eye-catching construction kit.
The challenge
The situation
BMA Ergonomics wanted to promote its Axia line of ergonomic office chairs in an original, eye-catching way.
What we did
Our approach
- A miniature chair designed as a construction kit.
- Injection molding production in various colors.
- The parts made to be clicked out of a sprue.
- A model that everyone assembles themselves.
What it delivers
The result
Brand experience
A tangible, interactive way to promote the product.
Engagement
The construction kit invites sharing and hands-on assembly.
Without tools
The parts click off the sprue and into each other, so assembly is done by hand.
In pictures
Product gallery
